When Endemol Shine North America merged its production companies True Entertainment and Original Media in January of 2017, the hope was that the new entity would become a powerhouse that would dominate the reality programming space with high-quality, highly viewed original content spread across a multitude of distributors.
Fast-forward a little more than a year later and the new entity, Truly Original, has checked off all of those boxes. New York-based Truly Original, led by co-CEOs and veteran producers Glenda Hersh and Steven Weinstock — who founded True Entertainment in 2000 and sold it to ESNA in 2003 before becoming co-CEOs of both True and ESNA’s Original Media in 2015 — have successfully melded the best of the two companies to offer arguably the most robust, diverse and successful lineup of unscripted cable shows in the industry today.
From Bravo’s long-running series The Housewives of Atlanta to History’s signature series Swamp People,
Read more at: http://www.broadcastingcable.com/news/programming/true-originals/171702
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High-end true-crime series such as Netflix’s Making a Murderer and This American Life podcast Serial played a significant part in Oxygen’s decision to remake itself as the destination for crime series. The rebrand has been gradual, but it’s now kicking in in earnest, with a new logo making its way to air, and the resurrection of Dick Wolf’s Cold Justice series, which debuts July 22, among other crime show launches.
Rod Aissa, Oxygen executive VP of original programming and development, said the wildly popular crime series on Netflix and podcasts such as Serial revealed a younger version of the true-crime fan that Oxygen executives found intriguing. He speaks of a new wave of women consuming those pop-culture staples.
“We’re looking to engage with younger women,” he said, “this next generation of crime viewer.”
Oxygen was launched in 2000 by Geraldine Laybourne, Oprah Winfrey and
Read more at: http://www.broadcastingcable.com/news/programming/behind-oxygen-s-killer-rebranding/167187